It is insane how shoppers get bewitched when it comes to holiday shopping.
And truth be told, they do not shop because oh-it’s-Christmas. Rather it is more like: ‘OMG! There’s a discount. 😍
The picture above; that’s exactly the kind of energy you deal with during the holiday season (even if it’s online).
If I were to be in your shoes; even for a min, I get that it’s extremely challenging. As a business owner you must ensure that herds of shoppers visit your store and purchase from you.
This handy guide will help you with some best and proven practices on how to increase sales on eCommerce website.
How to increase holiday sales – A quick outline
- Make Top-sellers on Your Stores Your Best Friend
- Creating Holiday Gift Guides Always Does the Trick
- Free Shipping is the #1 Way to Increase Sales
- Gratify Impulse Buyers with Suggestive Selling
- Prepare Your Website & Revamp Your Organic Efforts to Boost Sales
- Smart Entrepreneurs Are Always Future-ready: Consider These Post-Holiday Sales Strategies
- What’s the Point of All of These Tactics If the Customer Experience Sucks?
Tip 1: Make Top-sellers on Your Stores Your Best Friend ✌
Sometimes the best of things is right in front of you but you fail to notice.
The same goes here. To increase eCommerce holiday sales, you need to take advantage of some amazing stuff that you already have and make the most of it.
Think of all those products that shoppers keep buying from you throughout the year. Putting top-sellers on the display would entice new visitors to at least check those products.
Remember that selling during holidays means tackling last-minute buyers who are in a hurry. They do not want to put in a lot of mental effort and make quick decisions (because the ‘sale ends soon’ clock keeps ticking).
Putting best sellers in front of shoppers works as social proof. On top of that, if you add reviews and testimonials, it pushes them towards making the final decision.
Below is a perfect example of the best seller category. Things like No. 1 in the top 100 is an excellent way to encourage buyers to purchase and thus increase eCommerce sales.
Places to Display Best-sellers
All eCommerce platforms come with the capability to display top-selling products easily from the backend. For best results, make them easily accessible for visitors.
- You can choose to expose top sellers on your website’s menu, footer, or homepage.
- Another way is to create a dedicated landing page and promote it via emails. That way you will attract more customers, and increase holiday sales.
Best-sellers + FOMO Leads to Even More Sales
As consumers, you, me, all of us have fallen prey to the ‘fear of missing out’ tactic. 😨
Phrases like ‘this is the last chance’, ‘few left’, etc. somehow always work.
It is a psychological trigger that humans can’t help but respond to. Online businesses are taking advantage of this technique to get shopper’s attention and increase sales.
Especially if you are targeting a younger audience, you can leverage the FOMO marketing more effectively.
Did you know 56% of people who experience FOMO are aged 18-30? And, 60% of millennials have purchased due to FOMO, mostly within 24 hours.
Tactics to Leverage FOMO To Increase Holiday Sales
- Build scarcity by saying things like ‘one t-shirt left in x size’, ‘deal available only for first 100 customers’, etc.
- Create a sense of urgency with limited-time sale offers to boost eCommerce sales. Things like ‘50% off – only for one day’ make customers want to hurry up.
- Showing how many people are currently viewing a product or buying is also an effective method to increase sales on eCommerce website.
Quickly Close Deals by Letting Customers Customize Their Products
There are thousands of businesses offering the same product as you do. Maybe they have a $5 more discount. So, how do you ensure shoppers choose you over others?
The answer lies in customization. When you enable them to create products exactly the way they want, they are more likely to be confident in what they are purchasing.
No matter what you sell, you can let customers add a personal touch to their products using a Product Design Tool. 🎨
With features like template manager and artwork manager, you can create ready-to-sell products. With minimum customization, customers can purchase products they love.
Product customization is becoming a game-changer in the eCommerce industry. If you have not yet leveraged its benefits, the time is now!
Prepare your store not just for holidays but also for future growth with a groundbreaking Product Design Tool.
Claim a personalized one to know in detail how the product works as per your industry.
Tip 2: Creating Holiday Gift Guides Always Does the Trick
For shoppers, choosing gifts is always a frustrating and stressful experience. 29% of shoppers say that there is too much to choose from online.
Further, according to 24% of shoppers, online stores do not provide enough information to help them choose the right gift.
Online stores can use holiday gift guides to help shoppers make quicker decisions and increase holiday sales.
“A gift guide is one of the most powerful tools to boost holiday sales. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season.”
– Francesca Nicasio, Retail Expert at Vend
How does a holiday gift guide work?
With a gift guide, you can engage with customers early during the season by providing them gift ideas. So, when it’s time for them to decide upon a gift, they keep your store in mind and proceed to make a purchase.
Three Quick Steps to Create a Gift Bundle 🎁
Here’s how to increase holiday sales by building a gift guide for customers:
Step 1: Determine What You Want to Include
Research for creating a gift guide begins by identifying your audience. Once you have the demographic and psychographic data, it becomes easy to choose products that you want to include in gift guides.
Look at market and consumer trends to know what is popular. Tools like Google Trends will help you in identifying opportunities.
Step 2: Figure Out How to Categorize Products
Categorizing products depends on your business and customers you cater to. You can either take a general approach, for instance, ‘gifts for him’, ‘gifts for women’, etc.
Or you can create categories as per personalities or roles, for example, gifts for gadget lovers, gifts for fitness freaks, etc.
Step 3: Create a New Section on Website
By creating a new category exclusively for gifts, you can provide shoppers a seamless way to navigate. Further, you can provide filter options like gifts under $10 to improve the shopping experience.
(Gift guides categorized either by customer segment or based on roles)
During the entire holiday season such gift bundles will be very handy in engaging shoppers and to increase eCommerce holiday sales.
Today, customers want to give custom items to their loved ones. As per Deloitte customer review, more than 50% of consumers are interested in buying personalized gifts.
You can further improve chances to increase sales on eCommerce websites by selling custom gifts.
Looking to sell personalized gifts this holiday season? Leverage the power of a Product Design Tool to enable shoppers to make custom gifts.
Tip 3: Free Shipping is the #1 Way to Increase Holiday Sales
Before we move further to discuss free shipping, it is important to focus on how to prepare an effective shipping strategy.
Last year, owing to the surge in online orders, there was an increase in shipping delays and backlogs.
According to Salesforce, up to 700 million packages faced potential shipping delays.
That’s why it is necessary to plan everything from buying supplies to delivering products.
Free v/s Fast Shipping
One of the easiest ways to increase eCommerce sales during the holiday season is to offer free shipping. That’s because consumers expect free shipping, especially during the holiday season.
62% of consumers report being frustrated when they have to pay for return shipping or packaging.
However, free shipping is expensive. So, you have to find methods to make free shipping budget friendly.
One simple way to increase eCommerce sales with free shipping is to set a minimum order amount at checkout. You can even offer event-based free shipping like free shipping only till Black Friday.
Free shipping is a standard option, but customers also demand other options like same-day or next-day shipping.
Tip 4: Gratify Impulse Buyers with Suggestive Selling
Impulse buying is a common human psyche impacting buying. Shoppers tend to depict such behavior when shopping.
In 2020, 72% of Black Friday purchases were impulse buys. Businesses use various tactics like last minute deals, gift bundles, etc. to boost holiday sales.
One technique to gratify impulse purchases and boost eCommerce sales is suggestive selling. It helps in increasing sales and delight customers without being a lot pushy.
Suggestive selling is when you suggest shoppers to add complementary items or convince them to purchase a product with a higher price than what they intend to buy.
The entire approach of suggestive selling is to provide relevant recommendations that increase a customer’s likelihood of buying.
Ways to Trigger Impulse Buying to Increase Sales on eCommerce Website
- Use complementary products: Recommend products that complement the products a customer is already purchasing. It reminds shoppers of other products they may need when adding items to cart.
- Placement of products matter: Every time a customer clicks on a product or adds items to cart, you can display similar products at the end of the page with headlines like ‘Frequently bought together’.
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Tip 5: Prepare Your Website & Revamp Your Organic Efforts to Boost Sales 🎄🎅
Is it even possible to talk about the holiday season and not include website makeover?
Nope, your store doesn’t need a redesign, but there are tiny things you can take care of to give it a festive look.
For instance, you can include holiday-themed graphic page headers, background colors with more seasonal color combinations, etc.
You can change banners in the headers to promote Christmas or Black Friday sales. Discount banners with countdown times is a good way to build a sense of urgency.
Secondly, try creating holiday-focused category pages, for example, Christmas offers, Gifts for Men, etc. It makes it easier for shoppers to find what they are looking for.
Your website will seek peak traffic on Cyber Monday and Black Friday. Therefore, it is important to ensure that the website can handle traffic.
Slow loading speed, missing images, non-intuitive navigation increases bounce rates. It makes neither Google nor your customers happy.
Hence, look for such shortcomings to access your website’s performance. For this, you can use tools like Google’s PageSpeed Insights, Google’s Mobile-Friendly Testing Tool, Screaming Frog, etc.
Keyword research also plays an important role in ranking fast and to increase sales on eCommerce websites. You need to find relevant holiday-related keywords that help you get a good position in SERPs.
For better results, it’s good not to pick general high-volume keywords like ‘gift ideas’. Instead, choose long-tail keywords. They are highly specific keywords that exactly match the shopper’s intent.
As a part of your SEO strategy, update product descriptions to match the holiday season. Descriptions should be such that shoppers are convinced to buy products from you.
Enhance your SEO efforts with paid campaigns. Run a paid campaign before holiday shopping starts when the competition is less.
Also, do not forget social media. Plan your social media strategy ahead of time to promote your brand and products.
Tip 6: Smart Entrepreneurs Are Always Future-ready: Consider These Post-Holidays Sales Strategies
For a business owner, jingle bells do not stop ringing after the festive season. Even during the first two months of the new year, there’s a lot of work to do. This passage covers some post-holiday eCommerce tips to try.
Dealing with Returns
Sometimes, it becomes even more challenging when customers start returning products after the holidays end. So, it is a good idea to be prepared beforehand to deal with such a situation in case it arises.
Instead of a refund, you can encourage exchange for an item of equal or greater value. Having more descriptive pages or the capability for customization also significantly reduces returns.
There’s Never a ‘Too Much Discount’ Thing for Customers
You’ll get tired of discounts or sales, but your shoppers never will. If you want to increase holiday sales, consider implementing post-holiday sales and promotions.
Even post-holidays, you can continue offering discounts to win more customers. It doesn’t have to be something extravagant. Clearance sales, freebies, discounts on minimum purchases always work.
Tip 7: What’s the Point of All of These Tactics If the Customer Experience Sucks
For both short-term and long-term success, a positive customer experience is the number one priority for businesses.
If you are successful in providing the best customer service, shoppers will again do business with your brand and share their experiences with others.
Did you know that 72% of customers will share a positive experience with six or more people?
This is why brands are increasingly focusing on personalized experiences to cater to changing consumer habits.
Interested in Delivering A Superior Experience in Your Store? ⭐
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You can seamlessly integrate the tool into your online store and allow customers to customize their products.
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What makes our tool powerful is that it is industry-specialized. Whether it’s a hoodie or a card, you can deliver a personalized experience to your customers no matter what products you sell.
The Time is Now or Never
Improving customer experience has become one of the key differentiators for any brand. If you want to make your business stand out from competitors, you need to act now.
This holiday season, give your customers a superior experience they deserve with product customization.
To understand in-depth how a Product Design Tool works as per your business logic, claim a personalized demo, and we will schedule a product tour.
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